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Presidential Campaign Slogans

Medha Godbole
Slogans are a last-minute gimmick to lure and attract people to vote for a particular candidate.
There are many more, but these were the ones that really stuck and made an impact on the people. It's no mean feat coming up with slogans that will catch the attention of the people as well as inspire them to go vote for the respective candidates. Some of these slogans were efficacious enough to give people goose bumps and fire them up! Now that's something!
"How come we choose from just two people to run for president and 50 for Miss America?" Funny as that may sound, have you given a thought to it? Isn't it incredible that we have only two options for choosing who will run the country?
Well, but if you think about it, there is so much competition between just two candidates, that maybe, it's better off this way! And even though there are just two of them, there is enough competition, with either party wanting to outdo the other in terms of promises of a brighter future, finding solutions for problems, improving the economy, etc.
How do they win votes then? Well, this is where the campaign slogans come into the play. One liners either praising one candidate, promising a bright future, or sometimes even dissing the opponent are a great way of catching people's attention! So here are a few slogans that have been used over the years. Some are good, some mediocre, and some did the job!

Presidential Campaign Slogans

William Henry Harrison

Tippecanoe and Tyler too (1840)

Franklin Pierce

We Polked you in '44, We shall Pierce you in '52 (1852)

John Fremont

Free Soil, Free Labor, Free Speech, Free Men, Fremont (1856)

Abraham Lincoln

Vote Yourself a Farm (1860)
Don't Trade Horses in Midstream (1864)

Ulysses S. Grant

Vote as You Shot (1868)
Samuel Tilden
"Tilden or Blood!" - 1876

James Dick
"Ma, Ma where's my Pa?" - 1884
James Blaine
"Ma, Ma where's my Pa? (1884)

This was used by James Blaine's supporters against his opponent Grover Cleveland in the presidential elections. It alluded to fact that Cleveland had fathered an illegitimate child in 1874. When Cleveland was elected President, his supporters added the line, "Gone to the White House, Ha, Ha, Ha!"

William McKinley

Four more Years of the Full Dinner Pail (1900)
Let Well Enough Alone (1900)

Woodrow Wilson

He kept us Out of War (1916)
He proved the pen mightier than the sword (1916)

Warren G. Harding

Return to normalcy (1920)

Calvin Coolidge

Keep Cool and Keep Coolidge (1924)

Herbert Hoover

Who but Hoover (1928)
A Chicken in Every Pot. A Car in Every Garage (1928)

Franklin D. Roosevelt

Don't Swap Horses in Midstream (1944)
We are going to win this war and the peace that follows (1944)
Alfred M. Landon
Defeat the New Deal and Its Reckless Spending (1936)
Let's Make It a Landon-Slide (1936)
Life, Liberty, and Landon (1936)

Wendell L. Willkie
No Fourth Term Either (1940)
There's No Indispensable Man (1940)
Win with Willkie (1940)
We Want Willkie (1940)
Roosevelt for Ex-President (1940)

Harry S. Truman

I'm just wild about Harry (1948)
Pour it on 'em, Harry! (1948)
The first one was a rip off from a 1921 popular song title written by Noble Sissle and Eubie Blake.

Dwight D. Eisenhower

I like Ike (1952)
Peace and Prosperity (1956)

John F. Kennedy

A time for greatness (1960)
We Can Do Better (1960)

Lyndon Johnson

All the way with LBJ (1964)
Lyndon Johnson's Democratic campaign came up with a response that more effectively branded Goldwater as a right-wing extremist thorough this slogan. The response went, "In Your Guts, You Know He's Nuts."!
Barry Goldwater
In Your Heart, You Know He's Right (1964)

Richard Nixon
This time, vote like your whole world depended on it. (1968)
Jimmy Carter
Not Just Peanuts! (1976)
A Leader, For a Change (1976)

The first slogan referred to the poor economy that plagued the Jimmy Carter presidency. The second one was to tell the people that Jimmy Carter, who was earlier a peanut farmer, had qualifications as well the experience for holding office.
Ronald Reagan
Are You Better Off Than You Were Four Years Ago? (1984)
Morning Again in America (1984)

H. Ross Perot
Ross for Boss (1992)
Bill Clinton
For People, for a Change (1992)
Putting People First (1992)
It's the economy, stupid! (1992)

Bill Clinton used the last slogan, referring to President Bush's promise of "no new taxes".

George W. Bush

A Safer World and a More Hopeful America (2004)
Interestingly, George's detractors used Abe Lincoln's campaign slogan, parodying it as "Don't change horsemen in mid-apocalypse."

John Kerry

A Stronger America (2004)

Barack Obama

Yes We Can - 2008
Change We Can Believe In - 2008
Forward - 2012

John McCain

Country First (2008)
Reform, prosperity and peace (2008)

Ralph Nader

People Fighting Back or We'll Fight Back  (2008)
Ron Paul
Restore America Now (2012)

Jill Stein
A Green New Deal for America (2012)

Gary Johnson

The People's President (2012)

Mitt Romney

Believe in America (2012)